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Fuel Harmonics exhibited its Fitch fuel catalyst at the CVO Show at the NEC in Birmingham between April 13th and 15th. This is the first show in the 'road' sector that FHplc has participated in and one that proved to be most rewarding.
The show fell in line time wise with the inclusion of three of the Fitch units being retailed on the Road Haulage Association’s (RHA) on-line Haulier's Shop. The trade giant has now become an official retailer of the product and is actively marketing it to its 9,000 members and 20,000 Haulier’s Shop subscribers!
This support and endorsement by the RHA is another key development in the progress and recognition of the Fitch’s benefits in this crucial market.
Fuel Harmonics director Roger Macnair said: "The show was a huge success. Our product the Fitch fuel catalyst provides a 5.3% reduction in fuel consumption in commercial road applications, as recently proved by a Millbrook Report. Even global fuel suppliers made inquiries at the stand that support their on-going fuel efficiency programmes.
He continued: "We were also so busy with enquiries from a real cross section of the road market, from fleet, waste, and diary to owner/driver and companies investigating combining our fuel consumption improvements with their own technologies."
This combined with the impact of the trade publicity recently achieved in the likes of Transport Engineer, the on-line endorsement and sales opportunity provided by the RHA clearly illustrates the commercial benefits of exhibiting and attending the CVO Show.
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